Bupyeong Travel Guide
1. Introduction
Explore the Everyday Charm – Bupyeong Travel Guide
Welcome to Bupyeong, where authentic Korean life, bustling markets, and neighborhood warmth come together. This Bupyeong travel guide is designed to help you uncover the hidden gems of a district rooted in history, yet alive with modern-day rhythm.
Located in Incheon, just a short ride from both Seoul and the West Sea coast, Bupyeong enjoys a prime location that blends city accessibility with coastal charm. Its globally renowned underground shopping mall — one of the largest in the world — is a paradise for bargain hunters and trend seekers alike.
With affordable prices, youthful energy, and a strong sense of community, Bupyeong attracts students, creatives, and travelers looking for something real and down-to-earth. From vintage shops and cozy cafés to vibrant markets and street food alleys, the area offers a true taste of everyday Korean culture.
Step into a neighborhood that feels both familiar and fresh — where comfort meets curiosity, and local charm leaves a lasting impression.
2. How to Get to Bupyeong
How to get from Incheon Airport to Bupyeong by subway, Seoul Metropolitan Subway Map
Source: Seoul Metro / http://www.seoulmetro.co.kr/
How to get from Seoul Station to Bupyeong by subway, Seoul Metropolitan Subway Map
Source: Seoul Metro / http://www.seoulmetro.co.kr/
How to get from Incheon Airport to Bupyeong Station by taxi, Google Map
Source: Google Maps / https://www.google.co.kr/maps
Getting to Bupyeong – Seamless Travel from Seoul and the Airport
Bupyeong is a vibrant district in Incheon, easily reachable from both Seoul and Incheon International Airport. The area is centered around Bupyeong Station (Seoul Subway Line 1 and Incheon Subway Line 1), making it a convenient hub for travelers navigating the greater Seoul metropolitan area.
From Incheon International Airport, take the Airport Railroad Express (AREX) to Guro Station, then transfer to Line 1 heading toward Incheon. Total travel time is about 70 minutes, and fares (as of May 31, 2025 exchange rate) are:
- Adults: 1,800 KRW (~$1.30)
- Teens: 1,000 KRW (~$0.72)
- Children: 500 KRW (~$0.36)
Alternatively, Bupyeong is just 45 minutes by subway from central Seoul (e.g., Seoul Station or City Hall), offering quick access for day trips or local adventures. For planning, visit the Seoul Metro Subway Map.
Taking a taxi? A ride from the airport to Bupyeong costs around 30,000–40,000 KRW (~$22–$29), depending on traffic. Simply tell the driver "Bupyeong Station" (부평역) for a smooth journey.
3. Where to Stay in Bupyeong
Zenith Hotel
Source: https://www.yeogi.com/
Toyoko Inn Hotel
Source: https://www.toyoko-inn.com/korea
On & Off Hotel
Source: https://kr.hotels.com
Top-Rated Accommodations in Bupyeong for Every Traveler
Whether you're traveling solo, with friends, or family, Bupyeong offers a range of comfortable, well-rated places to stay. Here's a curated selection of top hotels, motels, and guesthouses to suit different budgets and preferences.
Luxury & Premium Hotels
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Bupyeong Zenith Hotel – A polished 4‑star experience in the heart of Bupyeong. Features include free valet parking, complimentary Wi‑Fi, 24‑hour desk, and an in‑house café. Just a 13‑minute walk from Bupyeong Station (~₩125,000/night).
View on Google Maps -
Hotel Seven Step Bupyeong – Modern 3‑star hotel offering stylish rooms, free parking, and 24‑hour front desk. Check‑in 20:00+, check‑out by 12:00 (~₩90,000/night).
View on Google Maps
Mid‑Range Hotels
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Toyoko Inn Incheon Bupyeong – Clean and reliable 3.5‑star stay with free breakfast, Wi‑Fi, and laundry; excellent guest reviews (~₩63,900 / $46). Conveniently located near Exit 5 of Bupyeong Station.
View on Google Maps -
Good Time Hotel – Mid‑range hotel with free parking and breakfast (~₩55,000 / $40); praised for its hospitality.
View on Google Maps
Motels / Budget Hotels
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On & Off Hotel (Bupyeong Branch) – Stylish yet affordable rooms with spa amenities (~₩45,000 / $33).
View on Google Maps -
Alps Motel – Basic and clean, private bathrooms, solid guest rating (~₩33,000 / $25).
View on Google Maps
Guesthouses / Hostels
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Bluehum Guesthouse – Cozy hostel near Bupyeong Market and underground mall, rated 9.8/10 by guests (~₩53,000 / $38).
View on Google Maps
Where to Shop Unique Souvenirs in Bupyeong
Just like Hongdae, Bupyeong has its own creative flair — packed with quirky stores, underground arcades, and cultural alleys. Dive into these must-visit spots for handmade crafts, artful goods, and one-of-a-kind gifts.
Handmade Gifts & Indie Shops
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Uniland 2 – A colorful gift shop and café combo offering traditional crafts, cute accessories, novelty goods, and Korean-style souvenirs.
Address: 20 Bupyeong-daero 32beon-gil, Bupyeong-gu, Incheon
View on Google Maps -
Hantol Store – A cozy shop full of miniatures, stickers, and handmade stationery, perfect for journaling fans.
Address: 17 Bupyeong-daero 32beon-gil, Bupyeong-gu, Incheon
View on Google Maps -
With You Store – A sticker and lifestyle store filled with postcards, posters, phone grips, ceramics, and more.
Address: 10-1 Bupyeong-daero 34beon-gil, Bupyeong-gu, Incheon
View on Google Maps -
Omocha Store – A third-floor haven for character lovers featuring plushies, gacha toys, and playful stationery.
Address: 3F, 12-3 Bupyeong-daero 34beon-gil, Bupyeong-gu, Incheon
View on Google Maps
Underground Shopping & Cultural Streets
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Bupyeong Underground Shopping Mall – One of the largest in the world, with over 1,000 shops selling clothing, K-pop goods, cosmetics, accessories, and affordable souvenirs.
Address: 73 Bupyeong-daero, Bupyeong-gu, Incheon
View on Google Maps -
Bupyeong Cultural Street – A vibrant pedestrian alley full of murals, indie performances, artisan shops, and weekend pop-up markets.
Address: 22 Bupyeong-ro 22beon-gil, Bupyeong-gu, Incheon
View on Google Maps
Traditional Markets with a Twist
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Bupyeong Market – A classic market with food vendors, fresh produce, and shops selling everything from cosmetics to trinkets and festival goods.
Address: 12 Jungang-ro, Bupyeong-gu, Incheon
View on Google Maps
From quirky boutiques to sprawling underground malls, Bupyeong offers souvenir shopping with a distinctly local flavor. Be sure to bring cash and explore side alleys for hidden gems!
Bupyeong Makooksu, Korean Cold Noodle
Source: https://blog.naver.com/dnr6578
Duck Barbecue, Barbecue Gwangjang
Source: https://blog.naver.com/homenmin
Gomtang is a traditional Korean soup made by simmering beef bones for a long time, Jangsu Gomtang
Source: https://blog.naver.com/ahxh741
Roasters Club is a curated hub of 30 Brita partner roasteries, showcasing diverse coffee trends and fostering connection, LOHNT Roasters Club
Source: https://m.blog.naver.com/soyoun51
Top Restaurants in Bupyeong
Bupyeong’s food scene ranges from hearty noodles and stews to sizzling BBQ and cozy dessert cafés. We’ve highlighted your must-visit restaurants along with two local dessert spots to complete your culinary adventure.
Bupyeong Makguksu (Cold Buckwheat Noodles)
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Bupyeong Makguksu – A 45‑year‑old local legend featured on SBS’s Master of Taste. Their buckwheat noodles in dongchimi and beef bone broth are refreshing and deeply savory.
Address: 10‑8 Bupyeong-daero 63beon-gil, Bupyeong-gu, Incheon
View on Google Maps
Barbecue Square (Barbecue Gwangjang)
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Barbecue Square – A large indoor BBQ plaza known for its hot stone duck and premium beef ribs. Offers 24-hour service and valet parking.
Address: 1439 Gyeongwon-daero, Bupyeong-gu, Incheon
View on Google Maps
Jangsu Gomtang
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Jangsu Gomtang – Popular for its ox-head and beef-bone soups. Clean interior, handmade kimchi and kkakdugi, and generous servings make this a local favorite.
Address: 329 Buheung-ro, Bupyeong-gu, Incheon
View on Google Maps
Dessert Cafés to Complete the Meal
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LOHNT Roasters Club – A specialty coffee & dessert café praised for high-quality brews and indulgent milk-based drinks with cookies. Cozy sofa seating makes it ideal for date or rest after a meal.
Address: 3 Bupyeong-daero 38beon-gil, Bupyeong-gu, Incheon
View on Google Maps -
Café 21 (Cafe Seumulhana) – A calm, photogenic café with vintage charm. Their Basque cheesecake, macaroons, and unique latte flavors (e.g., condensed milk latte) are local favorites.
Address: 34 Bupyeong-daero 21beon-gil, Bupyeong-gu, Incheon
View on Google Maps
From rich soups and sizzling grills to artisanal coffee and sweets, Bupyeong delivers a well-rounded food experience for all-day exploring.
Useful Travel Tips for Exploring Bupyeong
Exploring Bupyeong offers a unique look at everyday Korean life, with a mix of modern underground malls and nostalgic traditional markets. Here are some tips to make your visit smoother and more enjoyable.
Go Early for Underground Shopping
The Bupyeong Underground Mall gets busy quickly, especially on weekends. Arrive in the morning to browse comfortably and avoid long lines.
Bring Cash for Small Vendors
Many market stalls and snack shops only accept cash. It's a good idea to carry small denominations for purchases or food from street vendors.
Use Korean Navigation Apps
For better directions and transit info in Bupyeong, download KakaoMap or Naver Map. Google Maps isn’t fully reliable in Korea.
Explore Side Streets
Bupyeong’s alleys and backstreets hide charming cafés, stationery shops, vintage toy stores, and street food carts. Don’t miss out by staying only near the station!
Try Simple Korean Phrases
While many vendors are friendly, using simple Korean like “안녕하세요” (hello) or “이거 얼마예요?” (how much is this?) can make your experience more engaging.
Cheers to your happy journey!